IMD-2-0148 © 2009
Billington, Corey; Ionescu-Somers, Aileen; Braga, Tania
The case demonstrates the potential companies need to drive innovation in order to reach CO2 reduction targets that are ambitious. Novo Nordisk’s efforts are documented by it under WWF International’s Climate Savers initiative. Climate Savers is a program to transform sector and business into pioneers on energy and climate solutions. Novo Nordisk’s search for cost-effective alternatives to reduce CO2 emissions had driven the development of a new business model which expanded the commercial basis of renewable energy in Denmark.
Healthcare business fostered the identification of energy economies in its industrial plants while leading to funding the building and operation of new large offshore wind farms. Learning objectives: 1) Produce robust arguments that challenging CO2 reduction goals cause initiation and are so great for company development and increase. 2) Show a cutting-edge business model for the commercial growth of renewable energy providers. 3) Demon
Subjects: Innovation; Climate change; Renewable energy; Wind power generation; Corporate responsibility; Partnership; New business models
Settings: Global; Healthcare; 27,000 employees (NN); 6,000 employees (Dong); 2003-2009
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