IMD-2-0152 © 2009
Billington, Corey; Ionescu-Somers, Aileen; Braga, Tania
The case demonstrates that the potential companies have to drive innovation to be able to reach CO2 reduction targets that are ambitious. HP’s attempts are documented by it under WWF International’s Climate Savers initiative. Climate Savers is a platform to transform business and industry into innovators on climate and energy solutions. HP’s search for IT options to lessen travel-related CO2 emissions has driven the development of video collaboration solutions that are innovative.
By developing substitute that create a life like virtual meeting experience, the firm is contributing to the removal of mindset and technological barriers by virtual cooperation to the substitution of business travel. Learning objectives: 1) Deliver effective arguments that ambitious CO2 reduction goals trigger initiation and are thus great for company development and growth. 3) Demonstrate the way to create, develop and market low carbon products.
Subjects: Innovation; Climate change; Business travel; Video collaboration; Product innovation; Carbon emissions; Corporate responsibility; Partnership
Settings: Global; IT; $118 billion in revenues in 2008; 300,000 employees; 2003–2009
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