Hassina Sherjan Harvard Case Solution & Analysis

Hassina Sherjan was born and raised in Afghanistan. When she was 19, the Russian invaded Afghanistan and Sherjan left the country with her siblings and parents. After a couple of years in India and Germany, the family settled in Seattle, Washington. The trip to Afghanistan, where she was an adult inspired her to return to her home country with two missions. The first was to educate young women, non-profit organization, she began to call for Afghanistan education and non-profit companies, Boumi, which manufactures and distributes products for the home, such as curtains, cushion covers, tea cozies, coasters, bed linen and bathroom accessories. Boumi mission is to create jobs in Afghanistan, especially for women, based on the traditional designs of Afghan and using only locally grown cotton. Sherjan Boumi wants to grow so that it could be significant, if not the main, source of funding to assist in Afghanistan by training. To grow Boumi, Sherjan must confront a number of issues, including finance, search and management of skilled workers, as well as obtaining Boumi product distribution in key markets such as Europe and the United States. "Hide
by Robert G. Eccles, George Serafeim, Philip Eccles Source: Harvard Business School 17 pages. Publication Date: September 6, 2011. Prod. #: 112029-PDF-ENG

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