Describes the approach Apple, innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but he achieved such success remains a mystery, because the company's obsession with secrecy. This note discusses the ingredients for success of Apple and its desire to develop, according to CEO Steve Jobs, insanely great products. Focused on: 1) design thinking, 2) product development strategy and execution, and 3) The Director General of the main innovator and 4) bold experiments business.
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by Stefan Thomke, Barbara Feinberg Source: HBS Premier Case Collection 14 pages. Publication Date: 09 January 2009. Prod. #: 609066-PDF-ENG
