DESIGN STRATEGY AT SAMSUNG ELECTRONICS Harvard Case Solution & Analysis

DESIGN STRATEGY AT SAMSUNG ELECTRONICS Case Solution

Question 1: briefly elaborate and evaluate the offerings and product portfolio of the Samsung Company. 

Answer:

The comprehensive analysis and study of the information and data available in the case study reveals that the product offerings and the portfolio of the organization in the markets is quite diversified and distinct in nature. This has traditionally been the case with the business since it was founded and started operating in the South Korean markets.

The product portfolio of the business is quite diversified and segregated as it consists of roughly more than 15 brands and products. Some of these completely owned and manufactured by the company while the others belong to the subsidiaries of the company. These products of the business expand along several industries and industry segments however; the major revenue driving segment of the product offerings of the business are from the electronics industry segment. The most critical and important products of the company in the electronic industry segment are the smart phones, tablets and various others.

Question 2: what is current business strategy of the company?

Answer:

 The comprehensive analysis of the case study and the information provided through it reveals that the senior management of the company has developed and adopted a two front strategy for the growth and development of the operations of the organization while also positively increasing the market share and profits for the business. This dual face strategy of the senior management of the company consists of cost leadership and diversification of the operations of the business in the markets it operates.

The cost leadership strategy of the senior management of the company assists and facilitates the business in targeting and attending a greater customer segment in the markets it operates by designing and introducing low priced products targeted for the economical class of the society of the countries the business operates in.

While the diversification strategy for the operations of the business in the target markets of the company allows the senior management of the company to reduce the dependency of the organization on a single product or a industry in terms of generating revenues and profit margins from the markets it operates in.

Question 3: explain the strengths of the current business strategy being pursued by the senior management of the company.

Answer:

The comprehensive and in-depth analysis of the case study about the company and the strategy pursued by the senior management of the company along with the relevant stakeholders of the organization reveals that there are several strengths and positives from which the company could aggressively target the customers in the target markets of the organization. Some of the most critical strengths of the business and the strategy pursued by the senior management of the company are illustrated below.

  • Diversified presence of the organization in more than roughly 10 countries all over the world.
  • Extend product portfolio adopted and developed by the senior management of the company.
  • Extensive focus on the research and development projects by the business.
  • Market leader in some of the segments in industries it operates in.
  • Massive human resource of the company.
  • Major global player in the electronics industry segment.

All these are immensely valuable positives and strengths of the business that can be directly traced and co-related with the strategies, policies and approaches developed by the senior management of the company..............

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