Creating and Sustaining Trust in Virtual Teams Harvard Case Solution & Analysis

Common sense suggests that trust is made up of stories of interpersonal interaction and communication, through which people come to "know and trust" with each other. In virtual teams, however, the establishment of trust can be tricky: Members may have no past on which to build, there is no future in the link, and may never even actually meet face to face. Swift, but fragile trust can be developed at the beginning of the life cycle of the team. However, if the trust does not develop fast or even dissipated, the participants have to find ways to build trust in each other. To do this, an understanding of how to influence the development of trust in the virtual team will help managers and executives to facilitate and improve the team's success. Description of the three components of trust (ability, integrity and benevolence) and determine which ones are important for each stage of the life cycle (team building, create, organize, transfer, and the solution of the problem) of the virtual team. Suggested action steps for each stage of the show managers and team leaders how to help members develop trust and maintain it through the successful completion of the project. "Hide
by Penelope S. Greenberg, Ralph H. Greenberg, Yvonne Lederer Antonucci Source: Business Horizons 9 pages. Publication Date: July 1, 2007. Prod. #: BH242-PDF-ENG

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