Corporate generosity important contribution to the success of the business. Effective generosity is a strategic business decision: it is purposeful, directed, integrated and results-oriented. To effectively generous company, the relationship between social and financial performance complement each other, creating a "virtuous circle" that benefits not only the company, but also employees, customers and society. Five principles will help managers to install and run an effective corporate generosity. "Hide
by Leonard L. Berry, Ronald McMullen Source: Business Horizons 7 pages. Publication Date: July 1, 2007. Prod. #: BH236-PDF-ENG
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