The Chicago Blackhawks Greatest Sports Business Case Study Solution

Strategic Analysis

Ticket prices was the major problemfacedby the team, thecompany was having a$6 million immediate shortfall and did not have funds to pay for management salaries and to pay the players.

From 2001 to 2007 company had the sixth highest ticket pricing.Currently ticket prices and theirvalue have decreased from 47.57 to 34.88 and from $218 million to $179 million respectively.

Rocky can tie to his family liquor business for the immediate shortfall of $6 million.

Rocky needs to focus on the selling of season tickets as it is the money maker for the company.

Rocky would pursue the solution by attaching the personal seating license that will give the season ticket holder opportunity to keep the same seat until and unless they have tickets.

It is valuable for the team as itwould get the payment earlyfrom the personal seating licenseand ensure that those seats are booked for the whole season.

When a team is continuously losing then fans of that team don’tattend further games. Marketing plays an important role in attracting fans to the team. In such a technological era, social media is the best way to attract the fans towardsthe team. Through social media, team can also earn, if the fans like the team and follow them thenall the promotions will be on their newsfeed. Partnering with YouTube can be a way to watch the highlightsof past games.

Another strategy to appeal more fans is to promote some groups such as little hockey teams, schools andchurches. Promoting these specific groups will increase the attendance for a particular game.

Talented people want to be in jobs that make the best use of their skills, abilities and give them the sense of accomplishment. Organization should give them meaningful work and opportunities to take on new challenges. The BlackHawks gives personnel the opportunity to make a difference. The front office has been relieved of everyone, now talented employees need to come in with clear vision and goals and theirimplementation in operational changes that are needed to effectively turn the business around. It would be agreat time for the talented workers to join a team that actually encourages the workers to be creative and give different solutions in order to make the company successful.

THE CHICAGO BLACKHAWKS GREATEST SPORTS BUSINESS Harvard Case Solution & Analysis

To be able to succeed in turnaround the situation, leader needs to be confident. Leaders should have qualities such as committed, positivity, communicative and inspirational. A leader needs to be committed to turnaround the situation, if he wants his employees to work hard and get the job done. Positivity is another important factor because positive leader will result in positive worker and it keeps the team’s motivation high. A motivated leader gets his team to see the goals and vision, they are developing. When employees see the same vision as the leader then they will feel participated in turnaround the situation. A leader needs to communicate all the problems to his team and all the employees working in an organization. To turnaround the situation, employees must be aware of all the problems..................