Cost of Capital at Ameritrade Harvard Case Solution & Analysis

Cost of Capital at Ameritrade Case Solution 


Ameritrade is one of the primary profound markdown financier firms, which was established in 1971. The company generates most of its benefits from interest it charges clients for exchanges and not from commission expenses charged for services. In 1997, the CEO of Ameritrade, Joe Ricketts, needed to enhance the organization's position, however this required Ameritrade to develop its client base. Ricketts anticipated accomplishing this development by putting resources into mechanical head ways (US$ 100m) and expanding the organization's promoting spending plan (US$ 155m). With a specific end goal to choose whether the venture is beneficial for Ameritrade, Ricketts expected to assess the danger/prize of the project. In our paper we will gauge the expense of capital; or at the end of the day, the risk that Ameritrade will take by contrasting it with comparable organizations.

Every one of our suppositions will be expressed amid the paper and in the appendixes. Whenever making an interest in a venture, an element of thought is the NPV of the task. With a specific end goal to compute the NPV of a venture, we require the anticipated money streams and the expense of capital (the WACC).In the request to acquire the money streams, we should have some development to apply to earlier year's execution.


At first, we should expect that the CAPM, in spite of the fact that a hypothetical model, holds a specific end goal to utilize it. We will use the model to ascertain the expense of value and cost of obligation for Ameritrade (Cost of capital). As Ameritrade has just been open for around six months, the costs would incur using chronicled monetary data from firms like Ameritrade. After we have ascertained the expense of value and obligation, we can utilize a weighted standard (using Ameritrade's money related data) to discover the WACC. Since we have the WACC, we can utilize it to rebate the anticipated payment streams and in this manner identify the NPV of the venture.

The CAPM model focuses on the risk of the particular stock in connection with the business sector (b)as a significant aspect of the computation of the expense of capital and obligation. With a specific end goal to identifythe beta, we should run a relapse on the profits of every stock (our autonomous variable – Y) and the arrival of the business sector (our needy variable – X). We will evaluate a line that will be the best straight unprejudiced estimator fitted line.

Which companies should we compare Ameritrade to?

" Ameritrade needs numerous exchanges in orderto maintain itself. Charles Schwab is practically identical to Ameritrade for two reasons: they are both markdown financiers and their Brokerage incomes are comparable (Ameritrade 90%, Charles Schwab 82%). Moreover, Charles Schwab is noted similar to a contender to Ameritrade.

Computing the Risk-Free

We should discover the risk-free rate of the business sector. Utilizing just the information given we will look in Exhibit 3 on page 6 and find that the annualized yield of a 30 year US government security is 6.61%. In this way, the appraisal that we will use for the risk-free rate is 6.61% = 0.0661...............

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