Colonial Broadcasting Co. Harvard Case Solution & Analysis

Colonial Broadcasting, major U.S. television network, must determine, on the facts of television films gain higher ratings Nielsen, than films based on the fictional concepts. In addition, the network must decide whether to accept a fixed fee contract advertising or sliding scale contract. "Hide
by George Wu Source: HBS Premier Case Collection 9 pages. Publication Date: November 22, 1993. Prod. #: 894011-PDF-ENG

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