Codecademy: Monetizing a Movement? Harvard Case Solution & Analysis

Codecademy, an open-platform, online community for learning computer programming, established in 2011. By the year 2014, the company managed to earn a total of $12.5 million in capital and was, on many fronts, an overwhelming success. Nevertheless, there were still no earnings. The creators determined it was time to experiment with different monetization strategies before deciding on a way ahead.

Although they desired to avoid being dragged into decisions that went opposite to their open-platform doctrine, additionally they knew that in order to satisfy their mission to democratize education, they had to eventually build a revenue-producing company. But what business model should they pursue and what monetization experiments should they run?

PUBLICATION DATE: December 22, 2014 PRODUCT #: 815093-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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