Coca-Cola Co. (A): The Rise and Fall of M. Douglas Ivester Harvard Case Solution & Analysis

26-month M. Douglas Ivester Chronicles as chairman and chief executive officer of The Coca-Cola Co, and as he moves through a series of companies that, according to some "small crises." "Hide
by Michael D. Watkins , Carin-Isabel Knoop, Cate Reavis Source: Harvard Business School 19 pages. Publication Date: April 13, 2000. Prod. #: 800355-PDF-ENG

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Coca-Cola Co. (A): The Rise and Fall of M. Douglas Ivester

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