British bank with strong roots in the cooperative movement meets the lower profitability in an increasingly competitive and regulated financial services. He is trying to grow by expanding its customer base and expand the range of products and services. He turns into a value analysis as part of its re-engineering, to learn more about the process and the cost of production and profitability of customers and provides actions to be taken based on this new information. "Hide
by Robert S. Kaplan, Srikant M. Datar Source: Harvard Business School 17 pages. Publication Date: March 23, 1995. Prod. #: 195196-PDF-ENG
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