Perna Arts: Managing the Complexity of Creativity and Commerce Harvard Case Solution & Analysis

Perna Arts is a movie production company that has gradually branched into associated companies straddling exhibit, distribution, programming and instruction. The company was among the first to go public after the movie business attained sector status in India. It was also one of the first to recruit a professional supervisor as its chief executive officer to put in place processes, systems, performance metrics and procedures aligned to its strategic priorities.

The aim of the company's was to make two to four movies a year - enough to create a rolling stock that could open up multiple revenue flows and cancel losses with hits. Nevertheless, Perna Arts was battling against temporary drawbacks, including failing to produce hit movies. The business's management wondered whether it could embrace a more business-like approach to movie making, using sound management principles to wean Perna Arts away from its individual-centric, intuitive procedure. Kajari Mukherjee is affiliated with INDIAN INSTITUTE OF MANAGEMENT INDORE.
Perna Arts Managing the Complexity of Creativity and Commerce case study solution

PUBLICATION DATE: September 29, 2014 PRODUCT #: W14483-HCB-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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