Focuses on the launch of Apple Computer Itunes and docking as a way to give users the Wintel relationship with Apple. Deal with questions of the brand, the corporate brand and setting goals, target selection, and compliance products and services with the characteristics of goals and objectives. Also allows for the discussion of trading partners, their interests, and their impact on the probability of success or failure of the strategy. "Hide
by Julie Hennessy, Andrei Najjar Source: Kellogg School Management 24 pages. Publication Date: January 1, 2004. Prod. #: KEL065-PDF-ENG
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