Choosing the Right Metrics for Listerine Brand Management in Brazil Harvard Case Solution & Analysis

Choosing the Right Metrics for Listerine Brand Management in Brazil Case Solution

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: April 21, 2016

Ronaldo Art, brand supervisor for J&J's Listerine, assessed the development he had actually made in market penetration for the oral health item from the time he began in the position in 2010 to late 2014. He wished to establish a long-lasting method for the brand instead of promoting short-term boosts in market share, which might jeopardize the equity of the brand name, its success, and its long-lasting competitive advantage. This case has actually been utilized in Darden's second-year course "Marketing Metrics and Integrated Marketing Communications" and would work good in any course module concentrated on brand management and brand technique.

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