CHINA’S MUSICAL.LY – FACEBOOK OF THE FUTURE? Harvard Case Solution & Analysis

CHINA’S MUSICAL.LY - FACEBOOK OF THE FUTURE? Case Solution\

Musical.ly was a fast-growing app that resonated with millions of teens who shared and produced karaoke videos. After a preliminary misstep, the app use blew up and had actually not fallen from the leading 40 position in iOS App Store's Free Chart. With more than 133 million Musical.ly users called 'Musers' and valued at USD500 million, the app had actually levelled the pop-culture playing ground.

This is just an excerpt. This case is about  Business

 

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CHINA’S MUSICAL.LY – FACEBOOK OF THE FUTURE?

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