The case of describes the development of of the process used Team New Zealand, to design their two yachts for 1995 America's Cup. During the development, team is actively uses modeling and of physical prototypes for improving the initial concept of of design. How they are suited to the construction, they must solve whether to build a both the ships at the same time and, if yes, then you need whether to change their projects. Decision depends on the of evaluation of advantages of different strategies experimentation. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. «Hide
on Marco Iansiti Source: Harvard Business School 14 pages. Publication Date: 04 Oct 1996. Prod. #: 697 040-PDF-ENG
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