China Internet and Search Market Harvard Case Solution & Analysis

Considers the rapidly developing Chinese market for businesses online and search the Internet. By 2005, China was the second largest market of Internet users in the world (measured by population). However, the per capita use of the Internet was still quite low, and the market of Internet search in China is regarded as a very ripe. Provides an overview of China's economic reforms and the development of the Internet. The basic Chinese and foreign players in the Internet, focusing on the search for, and looks at what it will take to succeed in this competitive market. "Hide
by Robert A. Burgelman, Ming Lei Source: Stanford Graduate School of Business 34 pages. Publication Date: July 1, 2005. Prod. #: SM145-PDF-ENG

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