At the end of 2011, the creators of the China Greentech Initiative (CGTI) needed to grow the organization while respecting its unique hybrid business model that combined a collaborative open source community with more traditional strategic research services.
The case follows CGTI from its first goal of creating a road map for the Chinese green technology marketplace, to further catalyzing the sector through a mix of customized advisory services and collaborative network construction. CGTI's hybrid business model and double mission of profit along with social value creation intricated the founders' decisions as they contemplated distinct growth alternatives, including new product and service offerings, and potentially expanding geographic coverage.
PUBLICATION DATE: January 27, 2012 PRODUCT #: 412105-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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