Movie-industry analyst David Fitzhugh must estimate the value of the sequel rights associated with Chance Encounters (CE), a soon-to-be-produced movie.
The producers of CE intend to make use of the cash from the promotion of the sequel rights to aid finance production of the preliminary portrait. With the purchase of the sequel rights to CE, the client means to produce a sequel to CE - should the first film prove successful.
PUBLICATION DATE: February 06, 2012 PRODUCT #: UV6342-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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