Cementing the Bottom of the Pyramid: New Direction at CEMEX Harvard Case Solution & Analysis

This case in detail of cement, ready-mixed concrete and consideration of the many giant CEMEX strategies for growth of the Mexican market from the bottom of the economic pyramid: the low-income do-it-yourself homebuilders that characterized untapped market out there. Alfredo de Armas, vice president of Business Development at CEMEX, should consider the needs and limitations of clients who do not have access to credit and the budget, which could allow the purchase of only one bag of cement in the week. What would it take to reach this market? Would this be useful?
This Darden study. "Hide
by Peter Rodriguez Source: Darden School of Business 17 pages. Publication Date: February 26, 2007. Prod. #: UV0665-PDF-ENG

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