Responding to changes in the competitive environment, Pepsi-Cola, Roger Enrico, president and chief executive officer of PepsiCo Beverages world, formed a task force to investigate the possible reorganization of the business internal soft drink Pepsi. The Task Force recommends reorganizing geographically. Group put forward two options: 1) the total decentralization, or 2) a matrix organization. Students were asked to explore options and make proposals for the reorganization. They are also asked to consider other solutions to the problems, Pepsi, not center on the reorganization. "Hide
on Andrall E. Pearson, Parke Boneysteele, Dave Nurme Source: Harvard Business School 21 pages. Publication Date: September 8, 1989. Prod. #: 390034-PDF-ENG
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