Turning Around an National Icon: Yara Branco at Tarbes S.A. Harvard Case Solution & Analysis

Yara Branco just joined Tarbes SA as the new Chief Executive Officer (CEO). She sees a crisis on the horizon, and you must find a way to let you know that change is needed in Tarbes, one of the most famous Brazilian technology companies. It must overcome a number of issues, including the fact that she is an outsider, and there are many insiders who will not support the change effort. Branko thinking about how to develop an appropriate communication strategy for the beginning of his tenure as CEO. "Hide
by Ken Marcus, Mary Weil Source: Richard Ivey School of Business Foundation 9 pages. Publication Date: February 29, 2012. Prod. #: W12768-PDF-ENG

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Turning Around an National Icon: Yara Branco at Tarbes S.A.

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