CARoadside APP Harvard Case Solution & Analysis

This case describes the real situation, in which the vehicle is an elderly couple stranded in a remote location, causing the emergency services must be directed to the considerable effort and expense, while inexpensive tow truck sent to completely solve the problem. To prevent such false emergency, the Canadian Automobile Association (CAA) has developed a free application for the iPhone called CAA road which uses location-based technology built into the iPhone. Discussion questions invite students to consider the business benefits of developing mobile applications or motions in the choice of a single development platform over the other, and the long-term positive and negative effects of the proliferation of mobile location-based technologies. "Hide
by Derrick Neufeld Source: Richard Ivey School of Business Foundation 2 pages. Publication Date: November 4, 2010. Prod. #: 910E22-PDF-ENG

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