Yet the greatest stakeholder-managed firms are able to experience when they develop into targets of an inferior boycott, as latest headlines confirm.
By description, a minor boycott is a group's snub to correspond a target firm with which the group has no direct quarrel, in an attempt to pressure public opinion, bring awareness to an issue, or terminate the actions of a disputant. This article supply gadget and a brand new perspective for both scholars and managers concerned with this particular occurrence.
Developing on a stakeholder theory basis, we examine possible actions managers can take to avoid being surprised by a secondary boycott, propose conditions that increase the probability of becoming the goal of a secondary boycott, and develop four alternative approaches for managing stakeholder relationships in a universe of secondary boycotts.
PUBLICATION DATE: September 11, 2013 PRODUCT #: BH554-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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