This note defines a business model and its major elements: a customer value proposition, a technology and operations management strategy, a go-to-market plan, along with a profit formula. For every element, the note records questions that an entrepreneur must address when evaluating an early-stage opportunity.
The note investigates in greater depth several business model issues which are particularly important to entrepreneurial ventures, for example, impact of network effects and client switching costs; conditions when a startup should contemplate vertical integration; the nature of first and late mover edge; and states that favor viral marketing. The note concludes with practical guidelines for early-stage entrepreneurs on how to run business model evaluation.
PUBLICATION DATE: December 13, 2011 PRODUCT #: 812096-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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