What is the right mix between business-oriented and pure research? This case addresses the issue in IBM Research in India, where the management push to balance exploratory research and the implementation of business needs met some resistance from employees who are used to clean the so-called basic research. The case looks at the conversational Web project is a good example of a style of research, for which the administration has yet to develop a viable business plan. "Hide
by Willy Shih, Margaret Pearson, Pankaj Agarwal, Diego Medicina, Juan Prajogo Source: Harvard Business School 12 pages. Publication Date: Jun 09, 2012. Prod. #: 612076-PDF-ENG
Related Case Solutions & Analyses:
Cisco Systems Inc.: Acquisition Integration for Manufacturing (A)
Leadership Online (A): Barnes & Noble vs. Amazon.com
Gellibrand Partners
Amazon.com: Evolution of the e-Tailer
Arvin Exhaust Thailand: Building An Asian Supply Base
FIRST: For Inspiration and Recognition of Science and Technology
General Motors Corp. (D): 1993-96
Steinway and Sons
Open Systems and the European Mainframe Computer Industry in 1990
Foxy Original: The Online Expansion
