Case Package Design looks at successful serial entrepreneur Judy Estrin and her efforts to create a technology incubator just before the bursting of the Internet bubble. The refusal of the incubator caused Estrin a fresh look at the key factors of success in any business. By her own definition, a leader must have a vision and passion for the company and product. In addition, the construction business in the long term, but not for sale, is a major component of the recipe Estrin for businesses success. "Hide
by Chuck Holloway, John P. Morgridge, Katherine Rudolph-Bose Source: Stanford Graduate School of Business 17 pages. Publication Date: May 14, 2007. Prod. #: E258-PDF-ENG
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