Back to the Roots: American International Group Returns to China Case Solution
For western companies wanting to go into Chinese industry, the case shows the value of developing strong systems (guanxi) with prominent members of regional and main federal government over several years. Such connections can show an effective tool whenever it pertains to winning beneficial phrases for certification or joint endeavor plans, and offer companies an early very competitive major.
When the market place was restored in 1980s, AIG was certainly the very first western insurance coverage business to come back to China. AIG had actually stayed in business in Shanghai up until 1949 therefore had old web links in the nation. Many thanks to the initiatives of AIG's Chief Executive Officer, Harold Greenberg to develop partnerships along with the Chinese authorizations in between 1975-98, AIG got a major job in this broadening brand-new market.
published: 26 Nov 2002
This is just an excerpt. This case is about Strategy
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