IMD-4-0330 © 2012
Ben-Hur, Shlomo; Crawford, Robert
The case tells the story of the transformation of the corporate learning function at Nike Inc. and the creation and branding of the Nike U. It supplies an account of the transformation plan that was developed by the recently assigned CLO Andrew Kilshaw and tracks the execution process with successes and its challenges. Additionally, it outlines the crucial elements of a learning brand of a multinational corporation.
Learning objectives: Identify the key priorities of a new CLO. Outline the key components of a corporate learning brand. Identify ways in which learning creates value for an organization.
Subjects: Corporate Learning; Learning Brand; CLO; Transformation
Settings: Global ; Retail ; 40,000 employees ; 2009-2012
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