IMD-3-1776 © 2007
Malnight, Thomas; Keys, Tracey
This case series pursues the journey of Unilever Foodsolutions along with its President Diego Bevilacqua over a 4 year expedition to construct a "powerful force in foodservice." The A1 case supplements the video; providing more information of the event at which the Foodservice group identified its must-win fights; the core of its technique.
Knowing goals: The case series is created to present the ideas of method as a journey; and the have to engage a team/organization mentally in addition to intellectually in order to develop dedication to a shared technique. This underpins the must-win battle technique. If the obstacles in the journey to changing a company are to be conquered, it likewise highlights the requirement for management.
Subjects: Strategy; Top team-building; Leadership; Must-win battles; Merger; Acquisition; Change
Settings: Global; Europe; Food service; Business unit size Euro 3 billion; 2001-2005
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