Building Emotional Energy for Renewal: Nissan (Condensed Version) (Chinese) Chinese Case Solution
Abstract:
Nissan remained in a desparate scenario with shocking financial obligations, losses, generating plain-looking however great cars and trucks. How did Carlos Ghosn and the French group handle to carry out huge modifications in a business deeply ingrained in the Japanese society that is considered to become averse and nationalistic to significant modification? How did Ghosn handle to cut expense and boost development considerably at the exact same time?
Pedagogical Goals:
While other cases about Nissan might worry the function of seriousness, vision, or extended goals, and utilize Kotter's design as an analytical structure to discuss exactly what went right and wrong, this case highligthts the important function of center supervisors in technique awareness and the function of feeling management to help with tactical renewal. The design for feeling administration is released in: Huy, Q. 1999.
This is just an excerpt. This case is about Strategy
published: 22 Jan 2016
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