Building Brand Infosys Harvard Case Solution & Analysis

Infosys Limited was India's second largest exporter of IT services with yearly sales of $7 billion and a market capitalization of almost $26 billion in 2012. The business, headquartered in Bangalore, India, had built its reputation as the Indian IT bellwether whose credo was to "under-promise and over-deliver." Throughout its 31-year history, Infosys and its iconic co-founder, N.R. Narayana Murthy, were admired and respected for producing excellence while conducting business in a legal, transparent, and ethical fashion.

It absolutely was among the few software companies that recognized the value of a powerful brand in the business to business (B2B) market and decided to develop its brand not through high-priced advertisements but by constructing core values, client trust, and leveraging Murthy's individual ethics along with principles. In the year 2011, the organization introduced its fresh brand positioning, Infosys 3.0. A crucial component of the new brand positioning was the Products, Platforms, and Services (PPS) business, headed by Sanjay Purohit.

PUBLICATION DATE: October 19, 2012 PRODUCT #: 513003-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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