The cofounder of a brand new business needs to create a sound business case scenario for the amount of new software application named Bridgit. Concentrating on reduction in construction delays resulting from sub-standard management, Bridgit's software empowers project managers to eliminate wasted resources (e.g., time, money, relationship capital) by producing an easy-to-use software solution.
Discovering the value of Bridgit in the lack of significant amounts creates a challenge: ask too much and lose your investment; give up too much or appear innocent and ask for too little.
PUBLICATION DATE: January 26, 2015 PRODUCT #: W14658-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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