Branding Yoga Harvard Case Solution & Analysis

Yoga is an ancient discipline that has become popular around the world. Marketing of yoga and its origins dispute led to debate about whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga.; Others in the yoga community say that it is a religious and / or spiritual practice and as such should not be claimed as intellectual property "Hide
by Rohit Deshpande, Kerry Herman, Annelena Lobb Source: Harvard Business School 16 pages. Publication Date: December 12, 2011. Prod. #: 512025-PDF-ENG

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