Bosch Group in India: Transition to a Transnational Organization Harvard Case Solution & Analysis

The Bosch Group is a leading worldwide provider of services and technology with a concentration in areas of industrial technology, automotive technology, consumer goods, and building technology. The description focuses on two types of reasons for change - one driven by the increase of the organization and the other driven by the internationalization/globalization. Until recently, Bosch's operations were structured as international geographic sections. In 2007, the organization began a program to reorganize the operations as a global matrix structure.

The most current change to adopt the transnational matrix structure with importance on international product departments instead of the earlier emphasis on geographic offices outside Europe are described in some detail by the case. In the second part of the case, various of challenges and the chances that have emerged in the India operations of Bosch as a result of the international changes initiated by the headquarters are described. Ahead of the recent changes, the businesses of the Bosch Group in India managed as would any other local Indian business, with limited interface with other group businesses, and small hindrance from headquarters. They were also doing quite nicely, and employees and the managers were not expecting any restructuring. Yet, as part of the changes driven by international headquarters, the India operations had to undergo tremendous structural and process changes - there would be greater integration on the list of group companies in India, and greater integration with global merchandise divisions. The case analyzes opportunities and the challenges of implementing organizational changes in a context where there is absolutely no felt need for change.


This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT

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