Bonnier: Digitalizing the Media Business Harvard Case Solution & Analysis

Case, the leading Scandinavian media company Bonnier as it sets the designated R & D division for the first time. Case, in particular, focuses on his first flagship project called Mag +, in which he creates a digital platform for publishing digital magazines on the iPad. Case is designed, in particular, as an introduction to the problems of media companies face due to the devastating effects of digitization, where traditional products and services that are struggling with the new digital switch categories, such as iPhone, Hulu, Netflix, or. To this end, he offers a brief tour of the print media landscape changes and discusses the main shocks to their business model. Bonnier deal shows how to engage and manage digital radical innovation. In particular, we discuss problems related to the response to the devastating impact of digitization of printed magazines. It illustrates the specific problems that Bonnier R & D manager Sarah Öhrvall must decide how it starts, the first R & D Manager at Bonnier. "Hide
by Lynda M. Applegate, Daniel Nylen, Johnny Holmstrom, Kalle Lyytinen Source: Harvard Business School 26 pages. Publication Date: November 30, 2012. Prod. #: 813073-PDF-ENG

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