IMD-3-1587 © 2005
Steger, Ulrich; Amann, Wolfgang; Brellochs, Jochen
In 2003; Boeing triggered unfavorable headlines due to a variety of scandals. A brand-new CEO; Harry Stonecipher; was introduced to activate the ethical in addition to company turn-around. After preliminary successes; he was ousted in 2005 following an adulterous affair at work; which was inappropriate for the board. This triggered a new age of unfavorable headlines raising the concern: how puritanical do board members need to be?
Subjects: Corporate governance; Code of conduct; Scandal; Role of boards; CEO
Settings: Global; Airline; 50 billion USD revenues; 2005
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