This case is supposed to highlight entrepreneurial idea and activity - a specific fashion of entrepreneurial direction - inside the context of a sizable business. With foundation structured on both primary and secondary research, the case protagonist is Mike Fisher, Sr., Manager of Lean and Six Sigma at Best Buy.
The protagonist as well as his direct reports were interviewed for the case, and posts were obtained to support the general environment around which the case was developed. The setting is the HQ of Best Buy, a substantial U.S. based electronics and appliance retailer. The case spans the years 2005 to 2011.
PUBLICATION DATE: December 01, 2011 PRODUCT #: BAB697-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
3M: Negotiating Air Pollution Credits (B)
Procter & Gamble in Eastern Europe (B)
IBM and Siemens: Revitalizing the Rolm Division (C)
Gillettes Launch of Sensor
Chaparral Steel: Rapid Product and Process Development
Labor Movement Between the Wars
Retail Promotional Pricing: When Is a Sale Really a Sale (A)
Taiwan: A Concise Profile, 2014
Governance And Sustainability At Nike
Genzyme’s CSR Dilemma: How to Play its HAND
