IMD-3-2297 © 2012
Malnight, Thomas W.; Alvarez, Gabriela; Von Hagen, Oliver
In 2011, more than 30 years after Ben Cohen and Jerry Greenfield established the very premium ice cream business Ben & Jerry's, the strong character and individual values of the creators were still extremely present. While the business had actually grown to earnings of more than $700 million and had actually been obtained by Unilever, it still ran based upon an idea of linked prosperity and leading with progressive values, shown in its popular three-part objective declaration at the same time stressing item quality, financial benefit and a dedication to the neighborhood.
ben and jerry's case study solution
In 2011 the management of Ben & Jerry's thought in the requirement to press forward and lead the method in ingenious company practices that developed linked prosperity. The concerns then were, exactly what would it indicate to re- radicalize Ben & Jerrys in 2011? Exactly what would it take to live and satisfy up to the requiring expectations of the business's three-part objective?
Subjects: Strategy; Shared value, Corporate social responsibility; Strategy execution; Marketing; Supply chain
Settings: US; Global ; Ice Cream; FMCG (Fast-Moving Consumer Goods) ; $700 million ; 2011
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