Ben & Jerrys Homemade Inc. (B): Scooped Up What Lies Ahead Harvard Case Solution & Analysis

Case B describes the effects of Ben and Jerry purchased Unilever. Although there was no public sorrow and concern over corporate citizen to appear on "sell" Ben Cohen and Jerry Greenfield tried to put him in a better light, "Under the new rules, Ben and Jerry's will work independently, our values will continue, and we hope that our efforts to change and will even grow.

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Unilever agreed to increase the contract community service as a percentage of sales each year. Ben & Jerry's will do more good than it is today. "" Hide
by Pat Werhane, Robert J. Bag, Jenny Mead Source: Darden School of Business 5 pages. Publication Date: December 28, 2001. Prod. #: UV1931-PDF-ENG

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