Toys R Us (A) Harvard Case Solution & Analysis

In 1992, Toys "R" Us, the pioneer "category killer" retail format, face serious competitive threat from mass discounters and warehouse clubs, and lost market share. This case examines the dynamic stability of Toys "R" Us in the retail model, its competitive options, and the costs and benefits of the use of market power. "Hide
by Dennis Yao, Michael G. Rukstad, Cate Reavis Source: Harvard Business School 16 pages. Publication Date: February 24, 2003. Prod. #: 703445-PDF-ENG

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