Shows how the Borg-Warner Corporation has developed a statement of values and beliefs, led by its chief executive, James F. Bere. "Beliefs", a set of general principles intended to guide business conduct, now must be given to the operational sense, because they are shared and communicated to the very large and decentralized organization. Provides students with the opportunity to criticize the development of a corporate statement beliefs and ethics are directly related to the business policies and practices. "Hide
by Kenneth E. Goodpaster, Dekkers L. Davidson Source: Harvard Business School 20 pages. Publication Date: January 18, 1983. Prod. #: 383091-PDF-ENG
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