The case scenario is the fourth case in the Azza Fahmy set. This case along with three others in this series (9B13M097, 9B13M098 and 9B13M099) may be used jointly or on a separate basis. Azza Fahmy Jewellery: Going Online Post-revolution (B) (9B14M024) is an appendix to this instance.
This case scenario details a female Egyptian entrepreneur who confronts the looming danger of creating her self-titled jewellery brand. This case describes the changes that have happened in the external environment and their impact on strategy execution. The Egyptian Revolution on January 2011 has compelled the entrepreneur to re-evaluate the necessary changes and her strategy.
Using social networking, was a catalyst of the revolution and in addition affected its result, and it presents a great opportunity for enlarging her company even further. Leila Khauli and author Marina Apaydin are affiliated with American University of Beirut.
PUBLICATION DATE: March 31, 2014 PRODUCT #: W14069-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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