In year 2010, GMP Capital (GMP) originated itself as the only investment bank enthusiastic to raise capital for Avid Life Media, the parent corporation of the contentious Ashley Madison online community for married people trying to commit infidelity. Since its start in 1995, GMP had made a name for itself as a daring deal manufacturer and not frightened to complete "bet-the-firm" transactions.
With substantial gain prospective, morality was not constantly an issue when sex-based business plans were being endorsed. However subsequent to confrontation of negative publicity, GMP later on withdrew from the deal. How do GMP end up on the incorrect side of a line other firms refused to cross?
PUBLICATION DATE: January 30, 2012 PRODUCT #: W12637-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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