Amici’s East Coast Pizzeria (A) Harvard Case Solution & Analysis

University of California, Berkeley-Haas group. The Amici's East Coast Pizzeria case study presents the history of Amici's East Coast Pizzeria, started by Peter Cooperstein and Mike Forter in 1987. The case study allows students to evaluate the launching of the company when it comes to opportunity assessment, as well as to evaluate the organization's scaling and increase strategy and choices - all in the context of an entrepreneurial startup environment.

The (A) case centers on the history and also the founding of Amici's, as well as its strategy, culture, and operations. The (A) case also presents numerous possible growth options including selling the business; growing within the Bay Area; expanding into diverse regions such as Southern California; franchising; enlarging overseas; starting non-traditional distribution venues such as airports; sports places; and little-location take-out sites; and selling pizza and other products through supermarkets and other retail locations. The (B) instance depicts what Cooperstein and Forter selected to do such as expanding into Southern California, starting a little site in the San Jose Sharks arena, and opening a restaurant in Shanghai, China with associate Sophie Lo and her brother Jimmy Lo."

PUBLICATION DATE: October 01, 2012 PRODUCT #: B5758-PDF-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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