Hangzhou Wahaha Group Co., Ltd is one of China's largest soft drink maker. One of the company's products, Future Cola, was launched a few years ago to compete with Coca-Cola and PepsiCo, and has made significant progress in the soft drinks market, which have been developed, these cola giants. The question now is to maintain growth in the face of major competition from giant transnational corporations and to achieve their goal dominant market share. "Hide
by Niraj Dawar, Nancy Hua Dai Source: Richard Ivey School of Business Foundation 23 pages. Publication Date: 21 August 2003. Prod. # 903A06-PDF-ENG
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