DOOSAN INFRACORE INTERNATIONAL: PORTABLE POWER BRAND TRANSFORMATION (A) Harvard Case Solution & Analysis

DOOSAN INFRACORE INTERNATIONAL: PORTABLE POWER BRAND TRANSFORMATION (A)  Case Solution

With market reputable items under the business's moms and dad brand name throughout Asia, Doosan's senior management anticipated to re-brand the gotten items utilizing the Doosan name. And, if he proposed a phased brand improvement strategy, how could he finest position this technique to senior control? Knowing goals: The case highlights the tactical function of label in business-to-business markets, the pressures supervisors come across when dealing with brand-new business brand requireds, and evaluations required to create and assess alternative branding techniques.

This is just an excerpt. This case is about  Business

Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.