The Munoz Group, a vertically integrated fruit, juice blossom and ice cream provider, was at a strategic crossroads. What was the perfect way to achieve gain targets and provide the business with sustainable competitive advantage? CEO Alvaro Munoz had to pick the best method to accomplish profit goals and provide a sustainable competitive advantage to his business. The firm had developed advanced citrus, grape and flower breeding units in attempts to maintain its product pipeline on the cutting edge. The company also worked to integrate vertically- control or to possess every workable section of the supply chain-in an attempt to deal with the flower and produce companies from plant to retailer.
Muñoz Group Sustaining Global Vertical Integration Through Innovation Case Study Solution
The organization’s fortress was its UK and European markets, but it subsequently inflated in North America and was searching new opportunities in Asia. Munoz had to decide where to concentrate his attempts in the food company, rivalry for ever more rigorous quality product from the developing world, sustainability, and environmental standards from clients, and perennial hiring challenges against a backdrop of margin squeezes.
PUBLICATION DATE: December 09, 2014 PRODUCT #: 515011-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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